About Us

Welcome to MSG, a UK-based sports management company headquartered in London. We are proud to represent some of the biggest and most respected names in the sports industry, including BAS, Leverage Science & Technology, British AllRound Sports, Jofra Archer JA22, and Macron Technical Sportswear.

Our goal is to be your one-stop-shop for all your sports equipment and apparel needs. From our London head office, we offer a showroom, in-house production facility and warehouse, all under one roof. Our experienced team is dedicated to managing your requirements and working with our talented ambassadors, including Paul Collingwood, Mark Ramprakash, Jofra Archer, and international coaches and players, to bring you the most innovative products on the market.

At MSG, we are passionate about sports and are committed to providing the best products, services and solutions to our customers. Come and visit our state of the art showroom in London, where you can see our products in action, and experience the difference quality makes.

Our Brands...

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Leverage Logo.png__PID:92a2cef1-4f11-4989-af69-b0240ee75d55
BAS Logo 1935 - Black.png__PID:4f118989-2f69-4024-8ee7-5d55b86c8b26

Our customers include...


We work hard to create cutting edge, high performance sportswear to support athletes from grassroots to professionals in their efforts to become their own hero on and off the field.We strive to build a community that shares our passion for true sport.


Shop our extensive range of workwear and uniforms - personalised just as you like it. We specialise in creating workwear that is both hard-wearing and durable, as well as being comfortable. From hi-vis jackets to supersoft tees, we can add any kind of personalisation you need from embroidery to screen and digital print to the staples of your work uniform.


Beat All Sports “BAS” have been established for 85 years and has been manufacturing world class cricket equipment and sports goods for leading international players and national sports teams.

Sports Balls

Along with The UK Ball Company we have developed our range of British Allround SportsTM match and training balls.We can offer our customers both options of hand stitched and machine stitched cricket balls which are made at our production facilities and then finished with strict quality control in the UK

Training Aids

Leverage manufactures elite coaching equipment and innovative training aids along with a wide range of professional bowling machines and biomechanics technology.With the launch of Leverage in the UK our range of products is being used by national team that include England Nation team, England Lions, England U19 and Ireland and Scotland.

In-House Production

With our in house embroidery, printing, dye sublimation printing, labelling and transfer printing facilities, we have been supplying leading companies in the UK and Europe with top quality clothing and merchandise.We hold stock of your promotional clothing, corporate clothing or work wear and distribute across the country or Europe as required.