MSG will be directly supporting the Cricket department at the Club to provide a range of products for use by the First-Team, Academy and through all of the age group teams.

This partnership strengthens Leicestershire CCC’s #AcademyOfCricket strategy to support young cricketers in the county to thrive and move up through the pathway.

Leicestershire CCC Commercial Manager, Tracey Branson said: “At Leicestershire CCC, we are known as the Academy of Cricket. 

The partnership with Mansfield Sports Group showcases both businesses’ desire and enthusiasm to support and thrive young cricket talent in the county.

“The fact that all of the Club’s cricket players will have access to MSG’s incredible products is a testament to this work and I’m absolutely delighted to welcome the team on board.”

Mansfield Sports Group are Official Partner number 37 to join Leicestershire County Cricket Club this season following an extensive commercial drive by the club through the winter period.

“Having the opportunity to partner with Leicestershire County Cricket Club is fantastic. The Club has incredible tradition and pedigree of players. Over the last couple decades, the club has produced some amazing young players from Broad, Taylor and others that have gone on to represent England. “Both parties are passionate about supporting and engaging the cricket community in Leicestershire. We are working hard to develop our business into a one-stop-shop for elite cricket with some new and innovative products and partnerships being introduced. “On behalf of the MSG team, I’d like to thank everyone at Leicestershire for their enthusiasm and we can’t wait to see our products in action throughout the County over the coming years."

Richard Mansfield, Managing Director at Mansfield Sports Group

To find out more about Mansfield Sports Group please visit: https://www.mansfieldsportsgroup.com/

Mansfield Sports Group are the latest business to join Leicestershire CCC as an Official Partner, along with DG Scott, The Batting Lab, B-Cure, energetics-energy and Pochin.

For more information about becoming an Official Partner, please get in touch with Leicestershire CCC Commercial Manager, Tracey Branson on 07825 756486 or email traceybranson@leicestershireccc.co.uk.

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